In terms of market share, AdPredictive is clearly lagging behind, losing to Conversive in all segments.
Conversive has better usage coverage in more websites categories. Including Shopping, Business & Industry, Consumer Electronics, Internet & Telecom and 21 other categories.
AdPredictive is leading in Autos & Vehicles, Automotive Industry, Science and Earth Sciences.
Conversive is leading in most countries, including Netherlands, Germany, Belgium and France.
AdPredictive is leading in Korea Republic, Turkey and United Kingdom.