In terms of market share, AdPredictive is clearly lagging behind, losing to Conversive in all segments.
Conversive has better usage coverage in more websites categories. Including Shopping, Internet & Telecom, Business & Industry, Consumer Electronics and 21 other categories.
AdPredictive is leading in Earth Sciences, Science, Automotive Industry and Autos & Vehicles.
Conversive is leading in most countries, including Netherlands, Germany, Belgium and Austria.
AdPredictive is leading in Italy and Australia.