In terms of market share, AdPredictive is clearly lagging behind, losing to Conversive in all segments.
Conversive has better usage coverage in more websites categories. Including Shopping, Consumer Electronics, Business & Industry, Internet & Telecom and 23 other categories.
AdPredictive is leading in Science, Earth Sciences, Autos & Vehicles and Automotive Industry.
Conversive is leading in most countries, including Netherlands, Germany and Belgium.
Conversive is leading in Netherlands, Germany and Belgium.