In terms of market share, AdPredictive is clearly lagging behind, losing to Conversive in all segments.
Conversive has better usage coverage in more websites categories. Including Shopping, Consumer Electronics, Internet & Telecom, People & Society and 17 other categories.
AdPredictive is leading in Science and Earth Sciences.
Conversive is leading in most countries, including Netherlands, Germany, Belgium and Serbia.
AdPredictive is leading in South Africa, United States and Israel.