In terms of market share, AdPredictive is clearly lagging behind, losing to Conversive in all segments.
Conversive has better usage coverage in more websites categories. Including Shopping, Consumer Electronics, Internet & Telecom, People & Society and 18 other categories.
AdPredictive is leading in Earth Sciences and Science.
Conversive is leading in most countries, including Netherlands, Germany, United States and Belgium.
AdPredictive is leading in Russia, Philippines and Greece.