In terms of market share, AdPredictive is clearly lagging behind, losing to Conversive in all segments.
Conversive has better usage coverage in more websites categories. Including Shopping, Consumer Electronics, Internet & Telecom, Business & Industry and 18 other categories.
AdPredictive is leading in Science and Earth Sciences.
Conversive is leading in most countries, including Netherlands, Germany and Belgium.
AdPredictive is leading in United States and Ukraine.