In terms of market share, AdPredictive is clearly lagging behind, losing to Direct Response Group in all segments.
Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, People & Society and 9 other categories.
AdPredictive is leading in Shopping, Consumer Electronics, Science, Earth Sciences and 2 other categories.
Direct Response Group is leading in most countries, including Russia, United States, Japan and Brazil.
AdPredictive is leading in Israel and South Africa.