Market Share by Top Websites

2 In terms of market share, AdPredictive is clearly lagging behind, losing to Direct Response Group in all segments.

Websites Categories

1 Direct Response Group has better usage coverage in more websites categories. Including Soccer, Real Estate, Computer & Electronics, Internet & Telecom and 3 other categories.

2 AdPredictive is leading in Consumer Electronics, Shopping, Earth Sciences and Science.

Geography

1 Direct Response Group is leading in most countries, including United States, Japan and Brazil.

2 Direct Response Group is leading in United States, Japan and Brazil.