In terms of market share, AdPredictive is clearly lagging behind, losing to Direct Response Group in all segments.
Direct Response Group has better usage coverage in more websites categories. Including Internet & Telecom, People & Society, Soccer, Real Estate and 3 other categories.
AdPredictive is leading in Consumer Electronics, Shopping, Earth Sciences and Science.
Direct Response Group is leading in most countries, including Germany, Japan, Latvia, Brazil and one other country.
AdPredictive is leading in United Kingdom, Turkey and Serbia.