Market Share by Top Websites

2 In terms of market share, AdPredictive is clearly lagging behind, losing to Direct Response Group in all segments.

Websites Categories

1 Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Sports, Soccer and 4 other categories.

2 AdPredictive is leading in Consumer Electronics, Shopping, Science and Earth Sciences.

Geography

1 Direct Response Group is leading in most countries, including Japan, Russia and Brazil.

2 AdPredictive is leading in Ukraine.