Market Share by Top Websites

2 In terms of market share, AdPredictive is clearly lagging behind, losing to Direct Response Group in all segments.

Websites Categories

1 Direct Response Group has better usage coverage in more websites categories. Including Internet & Telecom, People & Society, Soccer, Real Estate and 3 other categories.

2 AdPredictive is leading in Consumer Electronics, Shopping, Earth Sciences and Science.


1 Direct Response Group is leading in most countries, including Germany, Japan, Latvia, Brazil and one other country.

2 AdPredictive is leading in United Kingdom, Turkey and Serbia.