In terms of market share, AdPredictive is clearly lagging behind, losing to Direct Response Group in all segments.
Direct Response Group has better usage coverage in more websites categories. Including Soccer, Real Estate, Computer & Electronics, Internet & Telecom and 3 other categories.
AdPredictive is leading in Consumer Electronics, Shopping, Earth Sciences and Science.
Direct Response Group is leading in most countries, including United States, Japan and Brazil.
Direct Response Group is leading in United States, Japan and Brazil.