In terms of market share, AdPredictive is clearly lagging behind, losing to Direct Response Group in all segments.
Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Sports, Soccer and 4 other categories.
AdPredictive is leading in Consumer Electronics, Shopping, Science and Earth Sciences.
Direct Response Group is leading in most countries, including Japan, Russia and Brazil.
AdPredictive is leading in Ukraine.