In terms of market share, AdPredictive is clearly lagging behind, losing to Direct Response Group in all segments.
Direct Response Group has better usage coverage in more websites categories. Including Computer & Electronics, Business & Industry, Internet & Telecom, Software and 9 other categories.
AdPredictive is leading in Shopping, Consumer Electronics, Earth Sciences, Science and 2 other categories.
Direct Response Group is leading in most countries, including United States, Russia, Brazil, Japan and 2 other countries.
AdPredictive is leading in Italy and Australia.