In terms of market share, AdPredictive is clearly lagging behind, losing to Direct Response Group in all segments.
Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, People & Society and 8 other categories.
AdPredictive is leading in Consumer Electronics, Shopping, Earth Sciences, Science and 2 other categories.
Direct Response Group is leading in most countries, including China, Russia, United States, Belarus and 2 other countries.
AdPredictive is leading in Argentina and Philippines.