In terms of market share, AdPredictive is clearly lagging behind, losing to Direct Response Group in all segments.
Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, People & Society and 8 other categories.
AdPredictive is leading in Shopping, Consumer Electronics, Autos & Vehicles, Automotive Industry and 2 other categories.
Direct Response Group is leading in most countries, including Germany, Japan and Russia.
AdPredictive is leading in United States and Switzerland.