Market Share by Top Websites

2 In terms of market share, AdPredictive is clearly lagging behind, losing to Direct Response Group in all segments.

Websites Categories

1 Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, People & Society and 8 other categories.

2 AdPredictive is leading in Consumer Electronics, Shopping, Earth Sciences, Science and 2 other categories.

Geography

1 Direct Response Group is leading in most countries, including China, Russia, United States, Belarus and 2 other countries.

2 AdPredictive is leading in Argentina and Philippines.