In terms of market share, AdPredictive is clearly lagging behind, losing to Direct Response Group in all segments.
Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Software, Internet & Telecom and 9 other categories.
AdPredictive is leading in Consumer Electronics, Shopping, Automotive Industry, Autos & Vehicles and 2 other categories.
Direct Response Group is leading in most countries, including United States, Russia, Germany and Brazil.
AdPredictive is leading in Colombia.