Market Share by Top Websites

1 Experian Marketing Services is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdPredictive is clearly lagging behind, losing to Experian Marketing Services in all segments.

Websites Categories

1 Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Business & Industry, Car Buying and 26 other categories.

2 AdPredictive is leading in Consumer Electronics, Science and Earth Sciences.

Geography

1 Experian Marketing Services is leading in most countries, including United States, United Kingdom, Brazil, Canada and 16 other countries.

2 AdPredictive is leading in Korea Republic.