Market Share by Top Websites

1 Experian Marketing Services is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdPredictive is clearly lagging behind, losing to Experian Marketing Services in all segments.

Websites Categories

1 Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, Business & Industry and 34 other categories.

2 AdPredictive is leading in Consumer Electronics, Earth Sciences and Science.

Geography

1 Experian Marketing Services is leading in most countries, including United States, United Kingdom, Canada, Finland and 14 other countries.

2 AdPredictive is leading in Ireland.