In terms of market share, AdPredictive is clearly lagging behind, losing to HotTraffic in all segments.
HotTraffic has better usage coverage in more websites categories. Including People & Society, Marketing & Advertising, Arts & Entertainment, Internet & Telecom and 5 other categories.
AdPredictive is leading in Consumer Electronics, Shopping, Earth Sciences and Science.
AdPredictive is leading in most countries, including United Kingdom, Turkey and Serbia.
HotTraffic is leading in Netherlands and Germany.