In terms of market share, AdPredictive is clearly lagging behind, losing to HotTraffic in all segments.
HotTraffic has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Motorsports, Autos & Vehicles and 5 other categories.
AdPredictive is leading in Business & Industry, Consumer Electronics, Shopping, Earth Sciences and one other category.
AdPredictive is leading in most countries, including United States, South Africa and Israel.
HotTraffic is leading in Netherlands.