In terms of market share, AdPredictive is clearly lagging behind, losing to HotTraffic in all segments.
HotTraffic has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Motorsports, Marketing & Advertising and 6 other categories.
AdPredictive is leading in Shopping, Consumer Electronics, Science, Earth Sciences and one other category.
AdPredictive is leading in most countries, including United States, Japan and Russia.
HotTraffic is leading in Netherlands.