In terms of market share, AdPredictive is clearly lagging behind, losing to HotTraffic in all segments.
HotTraffic has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Jobs & Employment, Internet & Telecom and 4 other categories.
AdPredictive is leading in Business & Industry, Shopping, Consumer Electronics, Automotive Industry and 2 other categories.
AdPredictive is leading in most countries, including Korea Republic, Turkey and United Kingdom.
HotTraffic is leading in Netherlands and United States.