In terms of market share, AdPredictive is clearly lagging behind, losing to HotTraffic in all segments.
HotTraffic has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Mobile Developers, Internet & Telecom and 4 other categories.
AdPredictive is leading in Shopping, Consumer Electronics, Earth Sciences, Science and one other category.
AdPredictive is leading in most countries, including United States and Ireland.
HotTraffic is leading in Netherlands.