Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdPredictive is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 i-Behavior has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Health and 32 other categories.

2 AdPredictive is leading in Consumer Electronics, Automotive Industry, Science and Earth Sciences.

Geography

1 i-Behavior is leading in most countries, including Brazil, United States, Denmark, United Kingdom and 22 other countries.

2 AdPredictive is leading in Korea Republic.