Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdPredictive is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 i-Behavior has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 20 other categories.

2 AdPredictive is leading in Consumer Electronics, Earth Sciences, Science, Autos & Vehicles and one other category.

Geography

1 i-Behavior is leading in most countries, including United States, Brazil, United Kingdom, Germany and 24 other countries.

2 AdPredictive is leading in Ireland.