In terms of market share, AdPredictive is clearly lagging behind, losing to iProspect in all segments.
iProspect has better usage coverage in more websites categories. Including Business & Industry, Travel, Tourism, People & Society and 24 other categories.
AdPredictive is leading in Consumer Electronics, Shopping, Earth Sciences and Science.
iProspect is leading in most countries, including United States, Taiwan, France, India and 5 other countries.
AdPredictive is leading in Turkey and Serbia.