In terms of market share, AdPredictive is clearly lagging behind, losing to iProspect in all segments.
iProspect has better usage coverage in more websites categories. Including Business & Industry, Travel, Internet & Telecom, People & Society and 36 other categories.
AdPredictive is leading in Consumer Electronics, Automotive Industry, Autos & Vehicles and Earth Sciences.
iProspect is leading in most countries, including United States, Ukraine, United Kingdom, Myanmar and 8 other countries.
AdPredictive is leading in Colombia.