In terms of market share, AdPredictive is clearly lagging behind, losing to iProspect in all segments.
iProspect has better usage coverage in more websites categories. Including Business & Industry, Travel, People & Society, Internet & Telecom and 36 other categories.
AdPredictive is leading in Consumer Electronics, Earth Sciences, Automotive Industry and Autos & Vehicles.
iProspect is leading in most countries, including United States, United Kingdom, France, Germany and 11 other countries.
AdPredictive is leading in Italy and Australia.