In terms of market share, AdPredictive is clearly lagging behind, losing to iProspect in all segments.
iProspect has better usage coverage in more websites categories. Including Travel, Business & Industry, Tourism, People & Society and 24 other categories.
AdPredictive is leading in Consumer Electronics, Science and Earth Sciences.
iProspect is leading in most countries, including United States, Colombia, France, India and one other country.
AdPredictive is leading in Israel and South Africa.