In terms of market share, AdPredictive is clearly lagging behind, losing to iProspect in all segments.
iProspect has better usage coverage in more websites categories. Including Business & Industry, Travel, People & Society, Internet & Telecom and 36 other categories.
AdPredictive is leading in Consumer Electronics, Earth Sciences, Autos & Vehicles and Automotive Industry.
iProspect is leading in most countries, including United States, Australia, India, Uruguay and 7 other countries.
AdPredictive is leading in Japan and Russia.