In terms of market share, AdPredictive is clearly lagging behind, losing to iProspect in all segments.
iProspect has better usage coverage in more websites categories. Including Business & Industry, Travel, People & Society, Internet & Telecom and 36 other categories.
AdPredictive is leading in Consumer Electronics, Autos & Vehicles, Automotive Industry and Earth Sciences.
iProspect is leading in most countries, including United States, India, France, Japan and 10 other countries.
AdPredictive is leading in Switzerland.