In terms of market share, AdPredictive is clearly lagging behind, losing to Knowledge Networks in all segments.
Knowledge Networks has better usage coverage in more websites categories. Including People & Society, News & Media, Food & Drink, Arts & Entertainment and 14 other categories.
AdPredictive is leading in Business & Industry, Shopping, Consumer Electronics, Autos & Vehicles and 3 other categories.
Knowledge Networks is leading in most countries, including United States, Italy, France, Canada and one other country.
AdPredictive is leading in South Africa and Israel.