In terms of market share, AdPredictive is clearly lagging behind, losing to Knowledge Networks in all segments.
Knowledge Networks has better usage coverage in more websites categories. Including People & Society, News & Media, Food & Drink, Arts & Entertainment and 13 other categories.
AdPredictive is leading in Business & Industry, Consumer Electronics, Shopping, Earth Sciences and 3 other categories.
Knowledge Networks is leading in most countries, including United States, Canada and Gabon.
AdPredictive is leading in Ireland.