Market Share by Top Websites

1 Next Performance is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdPredictive is clearly lagging behind, losing to Next Performance in all segments.

Websites Categories

1 Next Performance has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Travel and 100 other categories.

2 AdPredictive is leading in Earth Sciences.

Geography

1 Next Performance is leading in most countries, including France, Brazil, Germany, United Kingdom and 47 other countries.

2 AdPredictive is leading in Korea Republic.