In terms of market share, AdPredictive is clearly lagging behind, losing to nPario in all segments.
AdPredictive has better usage coverage in more websites categories. Including Business & Industry, Consumer Electronics, Shopping, Earth Sciences and 3 other categories.
nPario is leading in Music & Audio, Arts & Entertainment and News & Media.
AdPredictive is leading in most countries, including Ireland and United States.
nPario hasn't got a lead over AdPredictive in any country.