In terms of market share, AdPredictive is clearly lagging behind, losing to nPario in all segments.
AdPredictive has better usage coverage in more websites categories. Including Business & Industry, Shopping, Consumer Electronics, Autos & Vehicles and 3 other categories.
nPario is leading in Arts & Entertainment and Music & Audio.
AdPredictive is leading in most countries, including United States, Australia and Italy.
nPario hasn't got a lead over AdPredictive in any country.