In terms of market share, AdPredictive is clearly lagging behind, losing to nPario in all segments.
AdPredictive has better usage coverage in more websites categories. Including Business & Industry, Shopping, Consumer Electronics, Science and one other category.
nPario is leading in News & Media, Arts & Entertainment and Music & Audio.
AdPredictive is leading in most countries, including South Africa, United States and Israel.
nPario hasn't got a lead over AdPredictive in any country.