In terms of market share, AdPredictive is clearly lagging behind, losing to Quisma in all segments.
Quisma has better usage coverage in more websites categories. Including People & Society, Shopping, Arts & Entertainment, Business & Industry and 60 other categories.
AdPredictive is leading in Consumer Electronics, Science and Earth Sciences.
Quisma is leading in most countries, including Germany, Poland, United States, United Kingdom and 25 other countries.
AdPredictive is leading in Greece and Philippines.