In terms of market share, AdPredictive is clearly lagging behind, losing to Quisma in all segments.
Quisma has better usage coverage in more websites categories. Including People & Society, Shopping, Arts & Entertainment, Business & Industry and 64 other categories.
AdPredictive is leading in Earth Sciences, Science and Automotive Industry.
Quisma is leading in most countries, including Germany, Poland, United States, United Kingdom and 23 other countries.
AdPredictive is leading in Ireland.