In terms of market share, AdPredictive is clearly lagging behind, losing to SUP media in all segments.
SUP media has better usage coverage in more websites categories. Including Shopping, People & Society, Arts & Entertainment, Internet & Telecom and 19 other categories.
AdPredictive is leading in Consumer Electronics, Earth Sciences, Science, Automotive Industry and one other category.
SUP media is leading in most countries, including Russia, China, Belarus, Ukraine and 4 other countries.
AdPredictive is leading in Philippines and Argentina.