In terms of market share, AdPredictive is clearly lagging behind, losing to SUP media in all segments.
SUP media has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, People & Society, Internet & Telecom and 19 other categories.
AdPredictive is leading in Consumer Electronics, Autos & Vehicles, Automotive Industry, Science and one other category.
SUP media is leading in most countries, including Russia, Germany, Canada and Latvia.
AdPredictive is leading in Colombia.