In terms of market share, AdPredictive is clearly lagging behind, losing to SUP media in all segments.
SUP media has better usage coverage in more websites categories. Including Shopping, People & Society, Arts & Entertainment, Religion & Spirituality and 19 other categories.
AdPredictive is leading in Consumer Electronics, Autos & Vehicles, Automotive Industry, Science and one other category.
SUP media is leading in most countries, including Russia, Japan and Ukraine.
SUP media is leading in Russia, Japan and Ukraine.