In terms of market share, AdPredictive is clearly lagging behind, losing to SUP media in all segments.
SUP media has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, People & Society, Internet & Telecom and 18 other categories.
AdPredictive is leading in Consumer Electronics, Earth Sciences, Science, Autos & Vehicles and one other category.
SUP media is leading in most countries, including Russia, Ukraine, Germany, Belarus and 3 other countries.
AdPredictive is leading in Ireland and United States.