In terms of market share, AdPredictive is clearly lagging behind, losing to SUP media in all segments.
SUP media has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Sports, People & Society and 12 other categories.
AdPredictive is leading in Business & Industry, Consumer Electronics, Science and Earth Sciences.
SUP media is leading in most countries, including Russia, Bolivia, Romania, Australia and one other country.
AdPredictive is leading in Israel and South Africa.