In terms of market share, AdPredictive is clearly lagging behind, losing to SUP media in all segments.
SUP media has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Internet & Telecom, People & Society and 12 other categories.
AdPredictive is leading in Consumer Electronics, Business & Industry, Earth Sciences and Science.
SUP media is leading in most countries, including Russia, India, Ukraine, United Kingdom and one other country.
AdPredictive is leading in Turkey and Serbia.