In terms of market share, AdPredictive is clearly lagging behind, losing to Vertical Leap in all segments.
AdPredictive has better usage coverage in more websites categories. Including Business & Industry, Shopping, Consumer Electronics, Autos & Vehicles and 3 other categories.
Vertical Leap is leading in Tourism and Travel.
AdPredictive is leading in most countries, including Japan and Germany.
Vertical Leap is leading in United Kingdom.