Market Share by Top Websites

1 AdReactor is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to AdReactor in all segments.

Websites Categories

1 AdReactor has better usage coverage in more websites categories. Including Arts & Entertainment, Music & Audio, Internet & Telecom, Movies and 55 other categories.

2 Conviva is leading in People & Society, TV & Video, News & Media, Finance and 14 other categories.

Geography

1 AdReactor is leading in most countries, including Indonesia, India, United States, Russia and 69 other countries.

2 Conviva is leading in Belgium, Uruguay, Switzerland and Israel.