Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdReactor is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 153 other categories.

2 AdReactor is leading in Music & Audio, Mobile Developers, Domain Names & Register, Associations and 2 other categories.

Geography

1 AdReactor is leading in most countries, including Indonesia, India, United States, Brazil and 50 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 39 other countries.