Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdReactor is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Science & Education, Food & Drink and 20 other categories.

2 AdReactor hasn't got a lead over DoubleClick AdExchange in any websites category.


1 DoubleClick AdExchange is leading in most countries, including United States, France, Germany, India and 69 other countries.

2 AdReactor is leading in Indonesia, Russia, Mexico, Peru and 15 other countries.