Market Share by Top Websites

1 Exponential is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdReactor is still behind Exponential in all market share segments.

Websites Categories

1 Exponential has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Computer & Electronics, Games and 128 other categories.

2 AdReactor is leading in Music & Audio, Marketing & Advertising, Web Hosting, Car Buying and 11 other categories.


1 Exponential is leading in most countries, including United States, United Kingdom, India, Canada and 100 other countries.

2 AdReactor is leading in Indonesia, Montenegro, Tokelau, Bangladesh and 15 other countries.