Market Share by Top Websites

1 Exponential is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdReactor is still behind Exponential in all market share segments.

Websites Categories

1 Exponential has better usage coverage in more websites categories. Including News & Media, Computer & Electronics, People & Society, Games and 134 other categories.

2 AdReactor is leading in Arts & Entertainment, Music & Audio, Movies, Marketing & Advertising and 18 other categories.


1 Exponential is leading in most countries, including United States, India, United Kingdom, Canada and 99 other countries.

2 AdReactor is leading in Indonesia, Japan, Peru, Sri Lanka and 11 other countries.