Market Share by Top Websites

1 Exponential is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdReactor is clearly lagging behind, losing to Exponential in all segments.

Websites Categories

1 Exponential has better usage coverage in more websites categories. Including News & Media, Computer & Electronics, Games, People & Society and 125 other categories.

2 AdReactor is leading in Arts & Entertainment, Music & Audio, Internet & Telecom, Movies and 20 other categories.

Geography

1 Exponential is leading in most countries, including United States, India, United Kingdom, Russia and 82 other countries.

2 AdReactor is leading in Indonesia, Japan, Afghanistan, Bangladesh and 17 other countries.