Market Share by Top Websites

1 AdReactor is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to AdReactor in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Computer & Electronics and 77 other categories.

2 AdReactor is leading in Arts & Entertainment, Music & Audio, Internet & Telecom, Movies and 20 other categories.


1 AdReactor is leading in most countries, including Indonesia, India, United States, Brazil and 64 other countries.

2 MSN Ads is leading in Australia, Israel, Finland, Georgia and 7 other countries.