Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdReactor is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 95 other categories.

2 AdReactor is leading in Music & Audio, Movies, Performing Arts, Industrial Goods & Services and 12 other categories.

Geography

1 AdReactor is leading in most countries, including Indonesia, India, United States, Malaysia and 63 other countries.

2 Sprinkle is leading in Czech Republic, Slovakia, Sweden, Netherlands and 25 other countries.