Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdReactor is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 207 other categories.

2 AdReactor is leading in Music & Audio, File Sharing, Publications and Associations.

Geography

1 TradeDesk is leading in most countries, including United States, Canada, United Kingdom, Australia and 121 other countries.

2 AdReactor is leading in Indonesia, Nigeria, Ethiopia, Azerbaijan and 6 other countries.