Market Share by Top Websites

1 AdReactor is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to AdReactor in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, TV & Video and 63 other categories.

2 AdReactor is leading in Arts & Entertainment, Music & Audio, Internet & Telecom, Computer & Electronics and 22 other categories.

Geography

1 AdReactor is leading in most countries, including Indonesia, India, United States, Brazil and 61 other countries.

2 YuMe is leading in Spain, Sweden, Colombia, New Zealand and 9 other countries.