Market Share by Top Websites

1 AdRiver is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTaily is clearly lagging behind, losing to AdRiver in all segments.

Websites Categories

1 AdRiver has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 137 other categories.

2 AdTaily is leading in People & Society, Internet & Telecom, Food & Drink, Cooking & Recipes and 40 other categories.


1 AdRiver is leading in most countries, including Russia, Ukraine, Montenegro, Belarus and 65 other countries.

2 AdTaily is leading in Poland, United Kingdom, Germany, Netherlands and 42 other countries.