Market Share by Top Websites

1 AdRiver is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTaily is clearly lagging behind, losing to AdRiver in all segments.

Websites Categories

1 AdRiver has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, News & Media and 119 other categories.

2 AdTaily is leading in People & Society, Internet & Telecom, Food & Drink, Cooking & Recipes and 55 other categories.


1 AdRiver is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 62 other countries.

2 AdTaily is leading in Poland, United Kingdom, Netherlands, Norway and 14 other countries.