Market Share by Top Websites

1 AdRiver is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, CPMStar is clearly lagging behind, losing to AdRiver in all segments.

Websites Categories

1 AdRiver has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 140 other categories.

2 CPMStar is leading in Games, Video Games, Online, Sports and 40 other categories.


1 CPMStar is leading in most countries, including United States, Brazil, United Kingdom, Indonesia and 98 other countries.

2 AdRiver is leading in Russia, Ukraine, Belarus, Kazakhstan and 18 other countries.