Market Share by Top Websites

1 AdRiver is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DirectRev is clearly lagging behind, losing to AdRiver in all segments.

Websites Categories

1 AdRiver has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, News & Media and 162 other categories.

2 DirectRev is leading in TV & Video, Movies, File Sharing, Animation & Comics and 6 other categories.


1 DirectRev is leading in most countries, including United States, India, Indonesia, Canada and 53 other countries.

2 AdRiver is leading in Russia, Ukraine, Belarus, Kazakhstan and 39 other countries.