Market Share by Top Websites

1 AdRiver is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick DART is still behind AdRiver in all market share segments.

Websites Categories

1 AdRiver has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, Autos & Vehicles and 102 other categories.

2 DoubleClick DART is leading in People & Society, News & Media, Adult, Internet & Telecom and 76 other categories.

Geography

1 DoubleClick DART is leading in most countries, including United States, Brazil, China, Serbia and 58 other countries.

2 AdRiver is leading in Russia, Ukraine, Belarus, Kazakhstan and 41 other countries.