Market Share by Top Websites

1 AdRiver is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Etology is clearly lagging behind, losing to AdRiver in all segments.

Websites Categories

1 AdRiver has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 175 other categories.

2 Etology is leading in Adult, Gay, Lesbian and & Bisexual.


1 AdRiver is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 78 other countries.

2 Etology is leading in Hong Kong.