Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdRiver is clearly lagging behind, losing to Rubicon Project in all segments.

Websites Categories

1 AdRiver has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 118 other categories.

2 Rubicon Project is leading in People & Society, Chats & Forums, Music & Audio, Sports and 70 other categories.

Geography

1 Rubicon Project is leading in most countries, including United States, France, Japan, Spain and 142 other countries.

2 AdRiver is leading in Russia, Ukraine, Belarus, Kazakhstan and 21 other countries.