Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdRiver is still behind Rubicon Project in all market share segments.

Websites Categories

1 Rubicon Project has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 237 other categories.

2 AdRiver is leading in Automotive Industry.

Geography

1 Rubicon Project is leading in most countries, including United States, Japan, France, Germany and 194 other countries.

2 AdRiver is leading in Russia, Ukraine, Montenegro, Belarus and 10 other countries.