Market Share by Top Websites

1 AdRiver is leading in The Entire Web.

2 Rubicon Project is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 AdRiver has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, Autos & Vehicles and 109 other categories.

2 Rubicon Project is leading in People & Society, News & Media, Internet & Telecom, Food & Drink and 73 other categories.


1 Rubicon Project is leading in most countries, including United States, France, Japan, Spain and 123 other countries.

2 AdRiver is leading in Russia, Ukraine, Belarus, Kazakhstan and 17 other countries.