Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdRiver is still behind Rubicon Project in all market share segments.

Websites Categories

1 Rubicon Project has better usage coverage in more websites categories. Including People & Society, News & Media, Internet & Telecom, Food & Drink and 109 other categories.

2 AdRiver is leading in Arts & Entertainment, Business & Industry, Shopping, Autos & Vehicles and 78 other categories.

Geography

1 Rubicon Project is leading in most countries, including United States, France, Japan, Brazil and 134 other countries.

2 AdRiver is leading in Russia, Ukraine, Belarus, Kazakhstan and 21 other countries.