Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdRiver is clearly lagging behind, losing to Rubicon Project in all segments.

Websites Categories

1 Rubicon Project has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 235 other categories.

2 AdRiver is leading in Automotive Industry.

Geography

1 Rubicon Project is leading in most countries, including Japan, United States, Germany, France and 193 other countries.

2 AdRiver is leading in Russia, Ukraine, Montenegro, Belarus and 12 other countries.