Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites and The Entire Web.

2 AdRiver is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Rubicon Project has better usage coverage in more websites categories. Including People & Society, News & Media, Internet & Telecom, Food & Drink and 99 other categories.

2 AdRiver is leading in Arts & Entertainment, Business & Industry, Shopping, Autos & Vehicles and 90 other categories.

Geography

1 Rubicon Project is leading in most countries, including United States, France, Japan, Brazil and 139 other countries.

2 AdRiver is leading in Russia, Ukraine, Belarus, Kazakhstan and 16 other countries.