Market Share by Top Websites

1 SMART AdServer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdRiver is clearly lagging behind, losing to SMART AdServer in all segments.

Websites Categories

1 SMART AdServer has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 221 other categories.

2 AdRiver is leading in Automotive Industry, Healthcare Industry and Customer Service.


1 SMART AdServer is leading in most countries, including Poland, Germany, United States, France and 185 other countries.

2 AdRiver is leading in Russia, Ukraine, Montenegro, Belarus and 13 other countries.