Market Share by Top Websites

1 Sovrn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdRiver is clearly lagging behind, losing to Sovrn in all segments.

Websites Categories

1 Sovrn has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Food & Drink and 223 other categories.

2 AdRiver is leading in Marketing & Advertising, Construction & Maintenance, Automotive Industry, Accounting and 3 other categories.


1 Sovrn is leading in most countries, including United States, France, Germany, Poland and 180 other countries.

2 AdRiver is leading in Russia, Ukraine, Montenegro, Belarus and 18 other countries.