Market Share by Top Websites

1 AdRiver is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Sovrn is leading in Top 1M Sites.

Websites Categories

1 AdRiver has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, News & Media and 102 other categories.

2 Sovrn is leading in Food & Drink, People & Society, Cooking & Recipes, Sports and 85 other categories.


1 Sovrn is leading in most countries, including United States, United Kingdom, India, Canada and 54 other countries.

2 AdRiver is leading in Russia, Ukraine, Belarus, Kazakhstan and 41 other countries.