Market Share by Top Websites

1 AdRiver is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Sovrn is leading in Top 1M Sites.

Websites Categories

1 Sovrn has better usage coverage in more websites categories. Including Food & Drink, People & Society, Cooking & Recipes, Sports and 104 other categories.

2 AdRiver is leading in Arts & Entertainment, Business & Industry, News & Media, Shopping and 99 other categories.


1 Sovrn is leading in most countries, including United States, Canada, United Kingdom, India and 70 other countries.

2 AdRiver is leading in Russia, Ukraine, Belarus, Kazakhstan and 41 other countries.