Market Share by Top Websites

1 AdRiver is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeDesk Ads is clearly lagging behind, losing to AdRiver in all segments.

Websites Categories

1 AdRiver has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 133 other categories.

2 TradeDesk Ads is leading in Travel, Car Buying, Food & Drink, Universities & Colleges and 64 other categories.


1 AdRiver is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 58 other countries.

2 TradeDesk Ads is leading in United States, Australia, Canada, United Kingdom and 43 other countries.