Market Share by Top Websites

1 AdRiver is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 TradeDesk Ads is leading in Top 1M Sites.

Websites Categories

1 AdRiver has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 118 other categories.

2 TradeDesk Ads is leading in Career & Education, Travel, Car Buying, Universities & Colleges and 76 other categories.


1 TradeDesk Ads is leading in most countries, including United States, Australia, Canada, United Kingdom and 68 other countries.

2 AdRiver is leading in Russia, Ukraine, Belarus, Kazakhstan and 43 other countries.