Market Share by Top Websites

1 AdRiver is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Zedo is clearly lagging behind, losing to AdRiver in all segments.

Websites Categories

1 AdRiver has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, Internet & Telecom and 94 other categories.

2 Zedo is leading in People & Society, News & Media, Music & Audio, Religion & Spirituality and 88 other categories.


1 Zedo is leading in most countries, including India, United States, Hong Kong, Taiwan and 70 other countries.

2 AdRiver is leading in Russia, Ukraine, Belarus, Kazakhstan and 48 other countries.