Market Share by Top Websites

1 Facebook Retargeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdRoll is still behind Facebook Retargeting in all market share segments.

Websites Categories

1 Facebook Retargeting has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 233 other categories.

2 AdRoll is leading in Domain Names & Register, Accounting, Death and Tobacco.

Geography

1 Facebook Retargeting is leading in most countries, including United States, Taiwan, Brazil, United Kingdom and 202 other countries.

2 AdRoll is leading in Cayman Islands, Belize, Equatorial Guinea and Micronesia.