Market Share by Top Websites

1 AdRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LinkedIn Retargeting is clearly lagging behind, losing to AdRoll in all segments.

Websites Categories

1 AdRoll has better usage coverage in more websites categories. Including Lifestyle, Health, Food & Drink, Sports and 13 other categories.

2 LinkedIn Retargeting is leading in Computers Electronics & Technology, Business & Consumer Services, Finance, Science & Education and 3 other categories.


1 LinkedIn Retargeting is leading in most countries, including United Kingdom, India, Brazil, France and 78 other countries.

2 AdRoll is leading in United States, Australia, Canada, Japan and 68 other countries.