Market Share by Top Websites

1 AdRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LinkedIn Retargeting is clearly lagging behind, losing to AdRoll in all segments.

Websites Categories

1 AdRoll has better usage coverage in more websites categories. Including Computers Electronics & Technology, Business & Consumer Services, Lifestyle, Finance and 17 other categories.

2 LinkedIn Retargeting is leading in Jobs & Career, Heavy Industry & Engineering and Law & Government.

Geography

1 AdRoll is leading in most countries, including United States, Australia, Canada, India and 98 other countries.

2 LinkedIn Retargeting is leading in United Kingdom, Brazil, France, Italy and 44 other countries.