Market Share by Top Websites

1 AdRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Retargeting is clearly lagging behind, losing to AdRoll in all segments.

Websites Categories

1 AdRoll has better usage coverage in more websites categories. Including Computers Electronics & Technology, Business & Consumer Services, Health, Finance and 10 other categories.

2 Yahoo Retargeting is leading in Arts & Entertainment, Food & Drink, Lifestyle, Games and 6 other categories.


1 AdRoll is leading in most countries, including United States, Australia, United Kingdom, Canada and 149 other countries.

2 Yahoo Retargeting is leading in Japan, Taiwan, South Korea and Macao.