Ads Txt
trend
2,724,089 websites

Ads Txt is free to use

https://iabtechlab.com/ads-txt/

Ads.txt stands for Authorized Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory.

VS

Tapad
trend
112,742 websites

Tapad costs money

https://www.tapad.com/

Allows advertisers to engage the same consumer with consistent ads across multiple platforms

Market Share by Top Websites

1 Ads Txt is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Tapad is still behind Ads Txt in all market share segments.

Websites Categories

1 Ads Txt has better usage coverage in more websites categories. Including Computers Electronics & Technology, Arts & Entertainment, Games, News & Media and 20 other categories.

2 Tapad hasn't got a lead over Ads Txt in any websites category.

Geography

1 Ads Txt is leading in most countries, including United States, Japan, Russia, India and 162 other countries.

2 Tapad hasn't got a lead over Ads Txt in any country.