Market Share by Top Websites

1 is leading in Top 1M Sites and The Entire Web.

2 AdScale is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, People & Society and 197 other categories.

2 AdScale is leading in Games, Software, Video Games, Social Network and 18 other categories.


1 AdScale is leading in most countries, including Indonesia, Brazil, India, Russia and 88 other countries.

2 is leading in Germany, United Kingdom, France, Austria and 37 other countries.