Market Share by Top Websites

1 is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 AdScale is leading in Top 100K Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Arts & Entertainment and 182 other categories.

2 AdScale is leading in Computer & Electronics, News & Media, Software, Games and 22 other categories.


1 AdScale is leading in most countries, including Indonesia, India, Brazil, Mexico and 94 other countries.

2 is leading in Germany, United Kingdom, Switzerland, Austria and 25 other countries.