Market Share by Top Websites

1 is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 AdScale is leading in Top 100K Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, People & Society and 194 other categories.

2 AdScale is leading in News & Media, Software, Games, Video Games and 21 other categories.


1 AdScale is leading in most countries, including Indonesia, Brazil, France, India and 132 other countries.

2 is leading in Germany, United Kingdom, Austria, Switzerland and 34 other countries.