Market Share by Top Websites

1 is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 AdScale is leading in Top 100K Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, People & Society and 195 other categories.

2 AdScale is leading in News & Media, Games, Software, Video Games and 21 other categories.


1 AdScale is leading in most countries, including Indonesia, Brazil, India, Russia and 105 other countries.

2 is leading in Germany, United Kingdom, Switzerland, Austria and 29 other countries.