Market Share by Top Websites

1 is leading in Top 1M Sites and The Entire Web.

2 AdScale is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Arts & Entertainment and 179 other categories.

2 AdScale is leading in Computer & Electronics, News & Media, Games, Software and 23 other categories.


1 AdScale is leading in most countries, including Indonesia, Brazil, India, Mexico and 102 other countries.

2 is leading in Germany, Switzerland, Austria, United Kingdom and 29 other countries.