Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdScale is still behind BlueKai in all market share segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 230 other categories.

2 AdScale is leading in Public Health & Safety and Interior Decor.

Geography

1 BlueKai is leading in most countries, including Indonesia, Brazil, United States, Turkey and 187 other countries.

2 AdScale is leading in American Samoa.