Market Share by Top Websites

1 AdScale is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DataXu is leading in Top 10K Sites.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, News & Media and 125 other categories.

2 DataXu is leading in Autos & Vehicles, Health, Car Buying, Travel and 64 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, India and 112 other countries.

2 DataXu is leading in United States, United Kingdom, Canada, Australia and 21 other countries.