Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdScale is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Vehicles, Health, Food & Drink, Finance and 11 other categories.

2 AdScale is leading in Computers Electronics & Technology, Arts & Entertainment, Games, Science & Education and 5 other categories.

Geography

1 AdScale is leading in most countries, including Germany, India, Japan, Indonesia and 61 other countries.

2 DataXu is leading in United States, United Kingdom, Spain, Canada and 49 other countries.