Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DataXu is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Computer & Electronics and 118 other categories.

2 DataXu is leading in Autos & Vehicles, Health, Travel, Car Buying and 60 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, India and 112 other countries.

2 DataXu is leading in United States, Australia, New Zealand, Denmark and 8 other countries.