Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DataXu is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Computer & Electronics and 126 other categories.

2 DataXu is leading in Autos & Vehicles, Health, Car Buying, Food & Drink and 55 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, India and 111 other countries.

2 DataXu is leading in United States, United Kingdom, Australia, New Zealand and 11 other countries.