Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Computer & Electronics and 115 other categories.

2 Direct/ADVERT is leading in News & Media, Business & Industry, Shopping, Food & Drink and 74 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, India, Brazil and 110 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 17 other countries.