Market Share by Top Websites

1 AdScale is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Computer & Electronics, People & Society and 87 other categories.

2 Direct/ADVERT is leading in News & Media, Business & Industry, Shopping, Food & Drink and 84 other categories.

Geography

1 AdScale is leading in most countries, including Indonesia, Germany, Brazil, India and 105 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 15 other countries.