Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Direct/ADVERT is still behind AdScale in all market share segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, People & Society and 124 other categories.

2 Direct/ADVERT is leading in Business & Industry, Shopping, Food & Drink, Movies and 66 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, France, Brazil and 130 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 12 other countries.