Market Share by Top Websites

1 AdScale is leading in Top 100K Sites and The Entire Web.

2 Despite its recent growth, Direct/ADVERT is still behind AdScale in all market share segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Computer & Electronics and 111 other categories.

2 Direct/ADVERT is leading in News & Media, Business & Industry, Shopping, Food & Drink and 72 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, India and 106 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Kazakhstan, Belarus and 14 other countries.