Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, People & Society and 129 other categories.

2 Direct/ADVERT is leading in Business & Industry, Shopping, Food & Drink, Cooking & Recipes and 64 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, France and 145 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Montenegro, Kazakhstan and 10 other countries.