Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdScale is still behind DoubleClick Spotlight in all market share segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, News & Media and 130 other categories.

2 AdScale is leading in Arts & Entertainment, Internet & Telecom, People & Society, Computer & Electronics and 59 other categories.

Geography

1 AdScale is leading in most countries, including Indonesia, Germany, Brazil, India and 86 other countries.

2 DoubleClick Spotlight is leading in United States, United Kingdom, Canada, Australia and 41 other countries.