Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdScale is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Travel and 134 other categories.

2 AdScale is leading in Arts & Entertainment, Internet & Telecom, Computer & Electronics, Games and 53 other categories.

Geography

1 AdScale is leading in most countries, including Indonesia, Germany, Brazil, India and 78 other countries.

2 DoubleClick Spotlight is leading in United States, United Kingdom, Canada, Australia and 59 other countries.