Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdScale is still behind DoubleClick Spotlight in all market share segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 129 other categories.

2 AdScale is leading in Arts & Entertainment, Internet & Telecom, Computer & Electronics, People & Society and 53 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, India, Brazil and 74 other countries.

2 DoubleClick Spotlight is leading in United States, United Kingdom, Canada, Australia and 43 other countries.