Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdScale is still behind DoubleClick Spotlight in all market share segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 123 other categories.

2 AdScale is leading in Arts & Entertainment, Internet & Telecom, People & Society, News & Media and 73 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, France and 87 other countries.

2 DoubleClick Spotlight is leading in United States, United Kingdom, Canada, Poland and 56 other countries.