Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdScale is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 120 other categories.

2 AdScale is leading in Arts & Entertainment, Internet & Telecom, People & Society, News & Media and 74 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, Russia and 82 other countries.

2 DoubleClick Spotlight is leading in United States, United Kingdom, Canada, Australia and 66 other countries.