Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Double.net is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Computer & Electronics and 157 other categories.

2 Double.net is leading in Science, Social Sciences, Gambling, Poker and 9 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, India and 121 other countries.

2 Double.net is leading in Sweden, Finland, Malta and Norway.