Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, EClick is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, People & Society and 139 other categories.

2 EClick is leading in Shopping, Accommodation & Hotels, Consumer Electronics, Products & Shopping and 36 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, France, Brazil and 142 other countries.

2 EClick is leading in Russia, Viet Nam, United States, South Korea and 15 other countries.