Market Share by Top Websites

1 Etarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdScale is clearly lagging behind, losing to Etarget in all segments.

Websites Categories

1 Etarget has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, E-commerce & Shopping, Reference Materials and 16 other categories.

2 AdScale is leading in Computers Electronics & Technology, Games, Science & Education and Adult.

Geography

1 Etarget is leading in most countries, including Slovakia, Czech Republic, United States, Hungary and 56 other countries.

2 AdScale is leading in Germany, India, Japan, Indonesia and 51 other countries.