Market Share by Top Websites

1 Etarget is leading in The Entire Web.

2 AdScale is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Etarget has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Shopping and 98 other categories.

2 AdScale is leading in Internet & Telecom, News & Media, Computer & Electronics, Games and 87 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, India and 115 other countries.

2 Etarget is leading in Slovakia, Hungary, Czech Republic, Bulgaria and 17 other countries.