Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Etarget is still behind AdScale in all market share segments.

Websites Categories

1 Etarget has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Shopping and 100 other categories.

2 AdScale is leading in Internet & Telecom, News & Media, Computer & Electronics, Games and 87 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, France, Brazil and 128 other countries.

2 Etarget is leading in Hungary, Slovakia, Czech Republic, Bulgaria and 10 other countries.