Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Etarget is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 Etarget has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Shopping and 98 other categories.

2 AdScale is leading in Internet & Telecom, News & Media, Computer & Electronics, Music & Audio and 90 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, France and 141 other countries.

2 Etarget is leading in Slovakia, Czech Republic, Hungary, Romania and 17 other countries.