Market Share by Top Websites

1 Eyeota is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdScale is still behind Eyeota in all market share segments.

Websites Categories

1 Eyeota has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 228 other categories.

2 AdScale is leading in Automotive News and Horses.


1 Eyeota is leading in most countries, including Brazil, Indonesia, Spain, India and 205 other countries.

2 AdScale is leading in Germany, Ukraine, Vanuatu, Micronesia and 6 other countries.