Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Federated Media is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Computer & Electronics, News & Media and 124 other categories.

2 Federated Media is leading in People & Society, Food & Drink, Cooking & Recipes, Photography and 41 other categories.

Geography

1 AdScale is leading in most countries, including Indonesia, Germany, Brazil, India and 113 other countries.

2 Federated Media is leading in United States, New Zealand, Ireland, Afghanistan and 4 other countries.