Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Federated Media is still behind AdScale in all market share segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Computer & Electronics, News & Media and 118 other categories.

2 Federated Media is leading in People & Society, Food & Drink, Cooking & Recipes, Religion & Spirituality and 41 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, India, Brazil and 110 other countries.

2 Federated Media is leading in United States, Canada, Australia, New Zealand and 6 other countries.