Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Federated Media is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Computer & Electronics, News & Media and 141 other categories.

2 Federated Media is leading in People & Society, Food & Drink, Cooking & Recipes, Clothing and 35 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, India, Brazil and 120 other countries.

2 Federated Media is leading in United States, Australia, New Zealand, Jersey and one other country.