Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Federated Media is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, Computer & Electronics and 149 other categories.

2 Federated Media is leading in People & Society, Food & Drink, Cooking & Recipes, Photography and 32 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, France and 128 other countries.

2 Federated Media is leading in United States, Nigeria, Trinidad and Tobago, Estonia and 2 other countries.