Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GroupM Server is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Computer & Electronics and 170 other categories.

2 GroupM Server is leading in Makes & Models, Automotive Industry, Law, Military & Defense and 2 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, India and 121 other countries.

2 GroupM Server is leading in Poland and Denmark.