Market Share by Top Websites

1 HOTWords is leading in The Entire Web.

2 AdScale is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Internet & Telecom, Computer & Electronics, Games, Software and 88 other categories.

2 HOTWords is leading in People & Society, Arts & Entertainment, News & Media, Business & Industry and 86 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, Russia, United States and 108 other countries.

2 HOTWords is leading in Brazil, Spain, Mexico, Argentina and 23 other countries.