Market Share by Top Websites

1 HOTWords is leading in The Entire Web.

2 AdScale is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 93 other categories.

2 AdScale is leading in Internet & Telecom, Computer & Electronics, Software, Games and 69 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, India, United States and 98 other countries.

2 HOTWords is leading in Brazil, Mexico, Spain, Colombia and 22 other countries.