Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Impresiones Web is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Internet & Telecom, Computer & Electronics, News & Media, Software and 116 other categories.

2 Impresiones Web is leading in People & Society, Arts & Entertainment, Adult, Music & Audio and 40 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, India, Brazil and 106 other countries.

2 Impresiones Web is leading in Spain, Argentina, Bolivia, El Salvador and 10 other countries.