Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Innity is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Computer & Electronics, Games and 143 other categories.

2 Innity is leading in People & Society, News & Media, Religion & Spirituality, Food & Drink and 29 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, India and 117 other countries.

2 Innity is leading in Malaysia, Thailand, Philippines, Hong Kong and 7 other countries.