Market Share by Top Websites

1 Lijit is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdScale is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 219 other categories.

2 AdScale is leading in Software, Social Network, Mobile Developers, File Sharing and 5 other categories.

Geography

1 Lijit is leading in most countries, including United States, France, Poland, Mexico and 160 other countries.

2 AdScale is leading in Germany, Indonesia, Ukraine, Israel and 32 other countries.