Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Computer & Electronics, News & Media and 91 other categories.

2 Lijit is leading in People & Society, Food & Drink, Religion & Spirituality, Cooking & Recipes and 70 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, India, Brazil and 115 other countries.

2 Lijit is leading in United States, Norway, Macao, Fiji and one other country.