Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Computer & Electronics, News & Media and 125 other categories.

2 Lijit is leading in People & Society, Religion & Spirituality, Food & Drink, Cooking & Recipes and 55 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, India, Brazil and 121 other countries.

2 Lijit is leading in New Zealand, Tanzania, Slovenia, Nepal and 2 other countries.