AdScale is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdScale has better usage coverage in more websites categories. Including Internet & Telecom, News & Media, Computer & Electronics, Games and 119 other categories.
MarketGid is leading in Arts & Entertainment, People & Society, Shopping, Humor and 61 other categories.
AdScale is leading in most countries, including Germany, Indonesia, Brazil, India and 107 other countries.
MarketGid is leading in Russia, Ukraine, Belarus, Kazakhstan and 21 other countries.