Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MarketGid is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Internet & Telecom, News & Media, Computer & Electronics, Business & Industry and 120 other categories.

2 MarketGid is leading in Arts & Entertainment, People & Society, Shopping, Humor and 57 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, France and 117 other countries.

2 MarketGid is leading in Russia, Ukraine, Belarus, Kazakhstan and 17 other countries.